Business plan: Foot on the Road Ecotourism

Authors

Rafael Amaral Ferreira
Wellington Luís Nunes Uchôa

Keywords:

tourism agency, comedy, trip

Synopsis

The Foot on the Road Ecotourismis a tourism agency that works in the tourist activity segment, which uses the natural and cultural heritage in a sustainable way, and encourages its conservation. An escape from the exhausting routines in large urban centers, an escape from stress, work and violence. The experiences of memorable experiences, the taste for differentiating places and interaction with other practitioners. Not to mention that during trips or tours we can fulfill the needs of self-knowledge and personal self-development. Offering quality service in excursions and private tours to destinations in the North of Minas, mainly in the cities of Jequitinhonha and Vale do Mucuri. While organizations such as CVC, TAM Viagens, Azul Viagens and platforms such as Booking, Trivago and TripAdvisor only display well-known destinations, Pé Na Serra's focus is to turn undiscovered or unexplored destinations into potential destinations of high demand in the future, helping these communities to develop their structure for the sustainable use of their heritage, culture and beautiful landscapes. Pé Na Estrada's destinations are far from the traditional, the characteristics of our trips are finding places with tourist potential, mainly in the Jequitinhonha Valley and Mucuri, which is a wealthy region, but little explored for tourism, whether or not they are structured to receive visitors. with them to explore, experience customs, get to know the heritage and create connections with the place, carrying the memories with them after their trips. People looking for more contact with nature, leisure and fun, but without giving up care and preservation with the Environment. In addition to quality service, we have great deals offering affordable prices to all social classes, we are transparent with our customers.

 

References

FERREIRA, Rafael Amaral; UCHÔA, Wellington Luís Nunes. Plano de negócio: Pé na estrada ecoturismo. 2020. 46f. Projeto (Graduação em Administração) – Faculdade Minas Gerais, Belo Horizonte, 2020.

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Published

June 30, 2020